We’re extremely familiar with the bright, multi-colored flashing ceiling lights of the infamous Cash Cab since Descriptive Video Works has provided audio description for many, many episodes of the hit Discovery Channel Canada TV series.
The show is based on a format devised by Adam Wood in the U.K. and has since been franchised all over the world with versions of the show being produced in 31 different countries. The Canadian version, however, is the first one to be shot in High Definition. The show uses 8 different cameras placed in and around the Toyota Sienna cab used for the series.
Hosted by comedian Adam Growe, Cash Cab is a unique mobile game show where contestants think they are climbing into an ordinary cab only to be greeted by multi-colored lights and blasting sound effects. Adam then challenges them to play the game and win cash by answering numerous trivia questions on the way to their destination. Contestants are given three “lives” and if they get three questions wrong, the cab pulls over and their journey is over… Regardless of how far away they are from their destination!
Along the way there are “Red Light Challenges” worth extra cash and contestants can use a “Mobile Shout-Out” to call a friend or a “Street Shout-Out” where Adam pulls over the cab and contestants can ask passersby for help on their question. If the contestants make it to their destination with lives to spare, Adam offers them a double or nothing chance to answer a “Video Bonus” question.
The Canadian iteration of Cash Cab is produced by Castlewood Productions and first aired way back in September of 2008. Host, Adam Growe, spent the first four seasons of the show driving the busy downtown streets of Toronto looking for contestants but for the fifth season, he is in Vancouver, B.C. Given the number of bridges that connect the downtown core to the surrounding city, the show has added a new twist – the “Bridge Bonus” but you’ll have to watch the show or track down the Cash Cab in person to find out what that entails!
So far none of us at Descriptive Video Works have had the luck in tracking down the Cash Cab in our home city so we’ll just have to be content describing the show and making it accessible to our vision impaired audience.
The brand new season of Cash Cab just began airing on Discovery Channel Canada on Saturdays at 7pm ET/4pm PT.